Responsible Play

Last Updated: 1 June 2026

1. Introduction

GullyCricket is committed to providing a safe, fair, and responsible gambling environment. We recognise that gambling can be associated with harm and are dedicated to minimising this risk through effective policies, procedures, and controls.

This policy sets out how we meet our obligations under the UK Gambling Commission Licence Conditions and Codes of Practice (LCCP), in particular Social Responsibility Code Provision (SRCP) 3.

GullyCricket operates a strict 18+ policy and uses verification processes to prevent underage gambling.

2. Objectives

Our Responsible Gambling framework is designed to:

  • Prevent gambling-related harm
  • Enable customers to make informed decisions
  • Identify and support customers at risk
  • Comply with all regulatory and legal requirements

3. Safer Gambling Tools

We provide customers with access to a range of tools to help them manage their gambling:

  • Deposit Limits – Set daily, weekly, or monthly deposit limits. The system will deny any further deposits once the applied amount is exceeded.
  • Loss Limits – Control the amount that can be lost over a defined period. The system will deny further gameplay once the applied loss target is reached.
  • Reality Checks – Reminders of time spent gambling to help you stay aware of your activity.
  • Time-Outs – Short-term breaks from gambling activity, available from 1 day to 6 weeks.
  • Self-Exclusion – Customers can self-exclude from our platform for a period of 6 months to 5 years. During this period you will not receive offers or promotions from us.

Customers can decrease their limits at any time, with increases subject to a 24-hour cooling-off period. All safer gambling tools are available within the customer account area under "My Account" > "Responsible Play" > "User Limits".

We actively encourage customers to take regular breaks and review their gambling behaviour.

We are fully integrated with GAMSTOP, enabling customers to self-exclude across all UK-licensed operators. To find out more and to sign up, please visit www.gamstop.co.uk.

These tools are actively promoted to all players through our Mobile App and all customer communications.

4. Customer Interaction & Monitoring

We operate a risk-based customer interaction framework to identify and support customers who may be at risk of harm.

4.1 Monitoring Indicators

We monitor customer behaviour for indicators including:

  • Increased frequency or value of deposits
  • Chasing losses
  • Extended or continuous play sessions
  • Changes in spending patterns
  • Signs of distress or vulnerability
4.2 Interaction Triggers

Where risk indicators are identified, customers may be subject to interaction, including:

  • Safer gambling messaging
  • Direct communication (email or in-app)
  • Requests for information or engagement
  • Application of account restrictions
4.3 Escalation Actions

Where risk persists or escalates, we may:

  • Apply limits or restrictions
  • Suspend accounts
  • Enforce self-exclusion

All actions are proportionate and based on a risk-based approach.

5. Affordability & Financial Risk

We assess affordability and financial risk as part of our safer gambling controls. This may include:

  • Reviewing deposit and spend levels
  • Identifying disproportionate spend patterns
  • Requesting additional information where necessary

Where affordability concerns are identified, appropriate action will be taken to mitigate risk.

6. Vulnerability

We recognise that certain individuals may be more vulnerable to gambling harm. We take steps to identify and support vulnerable customers, including:

  • Reviewing behavioural indicators
  • Considering personal circumstances where disclosed
  • Providing appropriate interventions and support

7. Marketing & Advertising

All marketing activity is conducted in line with UK Gambling Commission requirements and the CAP Code. We ensure that:

  • Promotions are not misleading
  • Significant terms are clearly presented
  • Marketing does not target vulnerable individuals

8. Staff Training

All relevant staff receive training on safer gambling responsibilities, identifying and interacting with at-risk customers, and escalation procedures. Training is conducted at onboarding and refreshed regularly.

9. Record Keeping & Audit

We maintain records of customer interactions, risk assessments, and actions taken. These records are used for internal monitoring, regulatory reporting, and continuous improvement.

10. Continuous Improvement

We regularly review and enhance our Responsible Gambling controls to ensure ongoing compliance with regulatory expectations and industry best practice.

11. Support Organisations

If you feel that gambling may be becoming a problem, support is available from:

12. Contact & Support

If you are concerned about your gambling or someone else’s, we strongly encourage you to seek support. You can contact our support team at: support@gullycricket.us.

13. Regulatory Alignment

This policy is aligned with the UK Gambling Commission Licence Conditions and Codes of Practice (LCCP) and reflects our commitment to protecting customers and upholding licensing objectives.

Gambling can be addictive, play responsibly. Please visit www.begambleaware.org or www.gamcare.org.uk