Last Updated: 1 June 2026

1. Introduction

GullyCricket (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our services.

This policy should be read alongside our Terms and Conditions.

We process personal data in accordance with our obligations under the UK Gambling Commission Licence Conditions and Codes of Practice (LCCP).

2. Who We Are

GullyCricket is a trading name of SCHLEP Games Inc., which is licensed and regulated by the UK Gambling Commission. SCHLEP Games Inc. acts as the data controller for the purposes of applicable data protection laws, including the UK GDPR and Data Protection Act 2018.

3. Information We Collect

We may collect and process the following categories of personal data:

• Identity Data: Name, date of birth, address
• Contact Data: Email address, phone number
• Financial Data: Payment details, transaction history
• Verification Data: ID documents, KYC checks
• Technical Data: IP address, device information, location, login activity
• Usage Data: Gameplay activity, betting behaviour
• Marketing Data: Preferences and communication choices

4. How We Use Your Information (Legal Basis)

We process your data under the following lawful bases:

• Contractual obligation – to provide our services
• Legal obligation – including compliance with AML, KYC, and regulatory requirements
• Legitimate interests – to improve services, prevent fraud, and ensure platform security
• Consent – for marketing communications (where applicable)

5. Regulatory and Compliance Processing

As a licensed operator, we are required to process personal data to:

• Verify your identity (KYC checks)
• Monitor transactions and behaviour for anti-money laundering (AML)
• Conduct safer gambling monitoring and identify potential harm
• Prevent fraud and financial crime

This processing is mandatory to comply with UK Gambling Commission requirements.

This may include identifying and interacting with customers who may be at risk of gambling-related harm.

6. Sharing Your Information

We may share your personal data with:

• Payment service providers
• Identity verification and KYC providers
• Fraud prevention and risk management services
• Regulatory authorities (including the UK Gambling Commission)
• Professional advisors and service providers

All third parties are required to process your data securely and in line with applicable laws.

7. International Transfers

Your personal data may be transferred outside the UK/EEA where necessary. Where this occurs, we ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions
• Equivalent data protection measures

8. Data Retention

We retain your personal data only as long as necessary, including:

• Account and transaction data: Minimum 5 years (regulatory requirement)
• KYC/AML data: In line with legal obligations
• Marketing data: Until consent is withdrawn

9. Your Rights

Under data protection law, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion (where applicable)
• Restrict or object to processing
• Withdraw consent (for marketing)
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us at support@gullycricket.us.

10. Data Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or misuse. Your personal information is only accessible by appropriately trained staff and is stored on secure servers.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

12. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website. Continued use of our services after an update constitutes acceptance of the revised policy.

13. Contact Us

If you have any questions about this policy or your personal data, please contact us:

Email: support@gullycricket.us
Website: www.gullycricket.uk

You also have the right to contact the Information Commissioner’s Office (ICO):
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Tel: 0303 123 1113  |  www.ico.org.uk